These are some the questions researchers hope to answer from a new industry sponsored survey analyzing the viewpoints of utility professionals who attend conferences and events held each year. The online survey is open to all end utility executives and all end utility staff (ISOs, IOUs, municipals, cooperatives, etc.) who attended a North American industry event in the past 24 months.
Smart grid market research and public relations firm The McDonnell Group is conducting this independent study and will provide a final report based on survey results to all respondents.
"With an increasing number of events cropping up every year, organizations and individuals are under mounting pressure to justify the time, travel and expense associated with attending these industry events," said Alain Récaborde, associate senior vice president for research at The McDonnell Group. "Our intention for this study is to better understand who attends which events and the factors that matter most in deciding where they'll go."
The online survey is available now through mid-September 2011 at http://www.themcdonnellgroup.com/eventsurvey.htm
The survey report will be published and made available to all qualified survey respondents in October 2 auto part 011.
About The McDonnell Group, Inc.
The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations. We provide expert insight and specialized knowledge—of the people, th ferrari e trends, and the technologies unique to the utility and enterprise software markets. With our Focus on Practical Methods™, we work closely with your executive team to chrysler deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business audi in a way few can match. www.themcdonnellgroup.com
Contact: Marc Marton Director, Public Relations 404-583-0003 marc@themcdonnellgroup.com
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